Case study

Inside Matters: A Website for a Counselling Practice

Katherine Gregg needed a professional website for Inside Matters, her counselling and holistic therapy practice. I built the site in WordPress, giving the practice a considered, working home on the web — one that reflected the clarity and care at the heart of what they do.

Inside Matters page displayed against a warm neutral background

Introduction

Inside Matters is a collaborative team of accredited counsellors, psychotherapists and holistic practitioners, offering face-to-face, online and telephone counselling. The practice offers a wide range of therapeutic approaches: Psychodynamic and Integrative Counselling, Person-Centred Counselling, Transactional Analysis, CBT/REBT, and EMDR, alongside holistic services including Hypnotherapy, Nutritional Guidance, Breathwork/Mindfulness, Reiki Healing, and Neurodiversity Support.

Katherine runs the practice with a clear sense of what it stands for: a personalised, whole-person approach to therapy. That same clarity needed to come through on the website. It’s the first place many prospective clients encounter the practice, often at a vulnerable moment, so it had to feel considered rather than generic.

The Problem

Katherine had worked with a designer to get the visuals sorted. By the time she came to me, there was a complete set of Figma files ready, laid out, considered, and reflecting exactly how she wanted Inside Matters to look and feel online.

What she needed was someone to build them. A design file is a plan, not a product; it doesn’t load in a browser, it doesn’t take enquiries, and it doesn’t tell a visitor how to get in touch. The job was to take what her designer had already worked out and turn it into a real, working website, without losing any of the detail in the process.

The Solution

I built the Inside Matters website in WordPress, working directly from Figma designs Katherine had commissioned from her designer. The job was translation: taking a static design and turning it into a working, navigable site, with the layout, structure and content matching what had already been agreed.

The result needed to hold up across devices, present the services clearly, and give visitors a straightforward path to get in touch — all without Katherine needing to touch any code to manage it afterwards. WordPress gave her that control. The designer gave it the right look.

Inside Matters Homepage Laptop Mockup
Inside Matters mobile homepage displayed on a phone

Conclusion

Inside Matters now has a website that reflects the practice as Katherine intended it: a calm, considered presence for people looking for the right kind of support. The project was a straightforward brief, done properly — design in, working site out.

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